Looking at AR From a Social Lens

Room E119

Augmented Reality is inherently personal. Rather than be separated behind a screen, the content lives and interacts with the world around you. Facebook is enabling talented creators including artists, developers, brands and publishers to build experiences that are the most relevant to their audiences and the places they live. In this session, Elise Xu, Product Manager for AR, will provide an overview of our Spark AR Platform and AR Studio tool, touching on new platform capabilities, tips for creating immersive experiences on mobile, and why AR/camera technology is the next big step for the ecosystem.

Design Track