XR (AR/VR/MR) is going to be big, but not everyone will win. Today’s market is a collection of related point solutions to specific problems, but not a fully functioning ecosystem. Not yet. For the market to begin to challenge incumbent platforms (particularly mobile), great tech alone is not enough. XR needs its own Reality Ecosystem. And there are a lot of pieces to the puzzle. This keynote will give you the scorecard for mobile AR, smartglasses and VR today, what the industry needs to deliver on its true potential, and why what you develop matters. It will also show how Europe could pass North America this year to hit 52% of Western XR revenue, growing to 57% by 2022 (even though the US remains the second largest global market after China).