Product Owner XR - Retail, Daimler AG
Christian Merz, part of the Daimler IT Retail Digitalization department, is responsible for immersive customer experiences.
He has over six years of experience focused on XR and real-time technologies: Automotive Design, Engineering and Marketing, across several OEMs and supplier.
His main field of work are scalable solutions that can be distributed fast and supplier independent.
This panel will explore the why, how, and challenges of XR in Retail: Why: Psychology behind purchasing, visualization, and training How: Explore use cases from Daimler & Audi Challenges: Hardware, Software Platforms, Distribution, Support