Jan Pflueger

Coordination Augmented & Virtual Reality, Audi AG

As coordinator of the “Center of Competence for AR & VR” at AUDI AG, Jan is responsible for innovation and activities regarding xR solutions of the company.
He was an early adaptor of digital technologies for the creative area. The potential of VR was obvious for him, so he started exploring new interaction techniques and developed interaction devices for spatial environments in the field of research.
At Audi he started his career in 2012 as teamleader of the VR team at Audi IT, responsible for virtual product validation. Always oriented towards success he dove deep into the topics, created optimized methods and processes supporting the needs of the business.
His long time passion for AR and VR led him to establish the center of competence as a network hub for AR&VR, the place to inspire and influence the AR&VR activities within Audi and build up connections to drive and deliver the future in this area.

My Sessions

Audi’s approach to xR

Room E101/102

xR technology is used in different areas of the company – just as different are the requirements and approaches of an implementation. We will highlight the experience gained from a strategic and customer perspective, taking account of content creation and quality and at last summarize the general approach and implementation of xR at Audi.

Enterprise 2 Track