Global Social & Immersive Media Strategist, Intel
Diving into digital marketing and social media during its nascent stage, Lisa Peyton is today among the leaders in the field. Based in Portland, Ore., she serves as Intel’s Global Social & Immersive Media Strategist working alongside her regional counterparts to launch global campaigns that engage audiences worldwide. With over a decade of digital strategy experience, her work includes implementing successful campaigns for both B2B and B2C audiences for brands such as Intel Corporation, Alaska Airlines and Hewlett Packard Enterprise.
In this presentation, filmmaker Bernhard Drax will illuminate the unique narrative approach of the project [personal anecdotes like Cody LaScala’s near drowning as a baby have been re-enacted in specially made sets in VR] as well as contextualize the potential of social VR to transcend boundaries not only for people with mobility issues but for everyone seeking to fulfill the dream of a global village guided by the principles of inclusion and accessibility.