Michael Hoffman

Partner, Object Theory

Michael Hoffman is co-founder of Object Theory, a Mixed Reality agency that helps F1000 clients with MR strategy, design and development for MR business solutions. Object Theory has already delivered over 2 dozen MR projects to six F500 clients. Object Theory has been a Microsoft HoloLens partner since pre-launch and is a member of Microsoft’s Mixed Reality Partner Program (MRPP). Prior to forming Object Theory, Michael led the creation of showcase experiences for HoloLens as a Principal Engineering Lead on the Microsoft HoloLens team. Michael’s HoloLens work includes some of the remarkable demos created for Autodesk Fusion 360, Trimble, and JPL/NASA Curiosity Mars rover mission planning. Michael’s background also includes roles at Google and Nike Digital Sport, working on a number of high profile projects.

My Sessions

My Sessions

Energy Panel

Room K3

Utilities are in the midst of one of the greatest workforce transitions we’ve seen in any industry in recent memory. Many are now scrambling to deploy tools to stem the outgoing tide of information, and most are seeking to leverage advanced technology to help. Augmented reality (AR) and virtual reality (VR) will play a key role in bridging the knowledge gap to the next generation of utility workers.

Enterprise Track

Mixed Reality Use Cases and Challenges

Hall 3

In this presentation, we’ll cover many of these use cases with current examples and, perhaps most importantly, what challenges solution providers face in delivering them.

Main Stage