Audi Visualisation Engine, Digital Content and Virtual Reality, Audi AG
Thomas studied industrial design at Burg Giebichenstein, University of Art and Design Halle. He joined 3DExcite leading many key projects and pilots plus taking over several major responsibilities worldwide. Furthermore he enjoyed working for companies like ALTEN S.A., McCann, United Digital Group and Bertrandt serving premium brands and can look back onto 18 years of experience in the field of high end VR, AR and MR. Now being the driving expert in serving premium VR content at Audi AG seen at Audi City, retail, Audi VR experience and also on audi.de via web stream technology.
This panel will explore the why, how, and challenges of XR in Retail: Why: Psychology behind purchasing, visualization, and training How: Explore use cases from Daimler & Audi Challenges: Hardware, Software Platforms, Distribution, Support
xR technology is used in different areas of the company – just as different are the requirements and approaches of an implementation. We will highlight the experience gained from a strategic and customer perspective, taking account of content creation and quality and at last summarize the general approach and implementation of xR at Audi.